The Key Negotiation Skill Of Setting Achieveable Goals For Your Commercial Negotiations.

A critical negotiation skill in your sales negotiations is how you go about preparing your objectives.

I would like to provide you with 3 key points that we cover in our negotiation skills training programmes to think about when you are planning for your negotiations.

1. What is the absolutely ideal result for you in this negotiation?

What would a great agreement (one that you would be very happy to agree to) look like?

We call this your aspiration base - in other words, the level at which you will aspire to close the deal.

You should remember that it is key in your negotiation to always ask for a little more than you expect to receive. This means that you should always have an aspiration base that is higher than your desired outcome. By asking for a little more than you would like to achieve you allow yourself to make a concession to your counterpart in return for a counter concession.

On the upside, you may just get what you regard to be fantastic if you ask for it! Don't make the mistake of making decisions on behalf of your counterpart by saying to yourself they will not consider that .Take note that I am not proposing that you make extreme requests - extreme demands are very risky and dependent on the cultural environment within which you are negotiating.

2. What is the absolutely minimum acceptable outcome for you in this negotiation?

At what point will you decide to terminate or postpone your discussions?

If you do not decide on a specific point at which it will no longer be realistic or desirable for you to close a transaction, then you may become susceptible to reaching an agreement that you will not be able to live with. This is important to do as you could easily become emotionally committed to reaching agreement at all cost because you may think that your personal reputation is at stake.

3. What do you think are the aspirations and minimum acceptable agreement levels for your counterpart?

It is also critical that you contemplate the aspirations and minimum acceptable deal levels from your counterparts perspective. This will never be an exact science but through proper preparation and research of supporting information you may be able to get a good view of what kind of transaction is the norm in your line of business or type of negotiation.

By considering the aspirations and minimum acceptable transaction levels from your counterparts perspective, you will be able to identify the agreement range. Being aware of the bargaining range or zone of possible agreement (ZOPA) will help you to see if an agreement is possible or not.

Most negotiation training workshops will teach you that the bargaining range is defined as the area of overlap between your minimum acceptable deal level and the minimum acceptable deal levels of your counterpart.

Remember that 99 percent of your success in negotiation is dependent on the quality of your planning. You should spend at least as much time preparing for negotiations as you expect to be busy negotiating. If you expect to be in negotiations for a day, then you should spend at least the same time in preparations.

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